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Posted by Jesse Pugh in The Clubhouse
March 24th, 2008 |
The AP reports that 26-year old Jeff Libby has created and sold what will probably be looked back on as the first great invention of the 21st century. Stem cells are cool and all, but this guy has really done it. He has created and sold the first “Table-Top Beer Tap” system to a sports bar in Atlanta. It cost the bar $50,000 in total, but they’ve got 30 of them installed in the place. Isn’t this on the level of flying cars and rocket packs? As kids we always wished we could just somehow rewind live TV and up stepped TIVO to make our dreams a reality. Jeff Libby is 2008’s version of TIVO. Thank you Jeff.
The system measures your pourage and charges you by the ounce. Makes sense to me.
Oh, and how does this relate to baseball? Do I really need to answer that?
Video after the jump…
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wow…maybe if the ounces accumalted eventually led to an automatic taxi the circle coule be complete. Seriously though thank you the bar (no pun intended) has been raised for my medium sized town pub.
I first saw a table top beer tap when visiting Brazil in 2000. I’m surprised they have been allowed to be introduced in the U.S. with the potential liabilities existing in our lawsuit world. The big question: due to the lack of interaction, how do you cut off a patron when they have had too many? Either way, new invention? I think not.
This is a great idea….I love it!!!!
Dave, I completely understand your concern. A simple solution to the problem would be to allow X ounces of beer per person at the table. You can have the bartenders control the tap with a ticker of how many ounces have been served at each table, a reset button for when customers leave and new ones sit down, and most importantly a cutoff switch thus if someone at the table is too intoxicated you cut the tap at the table and make the remainder of the people come to the bar for a drink.
I could see a lot of competition between tables. That little digital readout might as well be a scoreboard.
They’ve had this in Belgium forever. Literally forever. Jeff Libby is a hack. That new Heineken tap system was just released in the US. Heineken installed one in my office a month ago and we’ve been going through 10 of those 5 liter cans a week. Problem is it takes 10 hours to get the can down to drinking temperature. Thank God our cold box is 10 city blocks long.
I think this is cool, but the only problem is it takes the bartenders out of the bar. I saw one of these machines up in Montreal, and it made mixed drinks also, the only problem is you lose that bartender patron interaction. Might as well just set up an assembly line that allows us to go across conveyer belt and at the end we’re completly hammered.
In Portugal, 8 years ago, i saw one in a bar near aveiro main avenue … HAHA we are the best…
Seen these in spain a long time ago…. much better aswell.
This is cool no more having to tip the bartender or wait in line for ever to get a beer because there’s only two tenders working.
Peter, how many bars do you go to these days where the bartender is actually someone who likes to chew the fat? Nowadays it’s just college kids working part-time working in chain bars and that interaction you’re talking about disappeared at least 10 years ago.
I used one of these when I was in New Zealand in the mid 90’s. You paid up front, say $100, and you poured your own beer until the tab runs out. Fantastic idea and it worked well.
Another great idea I saw there which I haven’t seen anywhere else, was the mini-keg backpack. A couple of the bigger bar staff would wander the floor giving refills at your table. Certainly improves your night when you don’t have to queue 3 deep at the bar to get a beer.
Great, Now I have to stick with the crappy macro brews that my friends like. I’ll like to trade these 64 ounces of bud light for 16 ounces of Spaten Optimator
This system is not the first in Atlanta let alone the US.
I’ve been the sports bar and used the system, and know Jeff Libby and the system quite well.
Dave, It has an automatic cutoff threshold (90 oz. per tap) that prevents “unattended” pouring - therefore it’s roughly the legal equivalent of pitcher. The waitress has to re-enable your pouring.
I don’t think Jeff claims to be the inventor of the general concept. I think you’ll hear a variety of things if you listen to the press. He saw the idea in S. America. However, I give him credit for his entrepreneurial efforts to get the system into the U.S.. He’s an innovator in that sense.
Mark, I’m familiar with the other Atlanta establishment, but I’d be interested to hear more about the other installations in the U.S.
Maybe if Americans traveled outside of their country once in a while, you would have realized that this technology has existed forever. You guys may be the most advanced in bombs and tanks, but in the stuff that really matters, you’ve fallen way behind.